inspiration visual identity The Food Field

Organic food store located in San Pedro GG, México.

Parámetro Studio created all the visual identity. from naming, packaging and all sales peripherals. For the color palette he wanted to avoid an obvious green palette so we used instead a set of 3 different shades of yellow which symbolize the dawn and start of a fresh new day. The logotype is accompanied by a simple and geometric icon that can be easily used to mark their wide range of edible products.